{"title":"The Cowboy Line","description":"\u003cp data-start=\"103\" data-end=\"518\" class=\"\"\u003e\u003cstrong data-start=\"103\" data-end=\"122\"\u003eThe Cowboy Line\u003c\/strong\u003e\u003cbr data-start=\"122\" data-end=\"125\"\u003eBuilt for the man who carries tradition with grit and pride. The Cowboy Line brings rugged, ready-to-ride style to life. Whether you're in the saddle, on the ranch, or heading to town, gear up with pieces that are as tough, timeless, and true as you are.\u003cbr data-start=\"474\" data-end=\"477\"\u003e\u003cstrong data-start=\"477\" data-end=\"518\"\u003eWork hard. Ride harder. Live western.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"rooster-roundup","title":"Rooster Roundup","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-start=\"100\" data-end=\"123\"\u003eRooster Roundup Tee\u003c\/strong\u003e\u003cbr data-start=\"123\" data-end=\"126\"\u003e\u003cspan\u003eFor the ones who ride through life with grit, heart, and a whole lot of humor. 🤠 The Rooster Roundup Tee captures the spirit of a day filled with laughter, surprises, and western grit. A playful nod to the wild, unpredictable side of ranch life, it’s a reminder that in the West, every day's a rodeo — and you're always ready for the ride.\u003c\/span\u003e\u003cbr data-start=\"466\" data-end=\"469\"\u003e\u003cstrong data-start=\"469\" data-end=\"510\"\u003eLaugh loud. Ride proud. Live western.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Purple Roan ","offers":[{"title":"XS","offer_id":42960614162502,"sku":"","price":35.0,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":42960614195270,"sku":"","price":35.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":42960614228038,"sku":"","price":35.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":42960614260806,"sku":"","price":35.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":42960614293574,"sku":"","price":35.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":42960614326342,"sku":"","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7490\/3622\/files\/Screenshot2025-04-28at5.51.22PM.png?v=1745884303"},{"product_id":"badlands-wisdom","title":"Badlands Wisdom","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-start=\"103\" data-end=\"134\"\u003eBadlands Wisdom Vintage Tee\u003c\/strong\u003e\u003cbr data-start=\"134\" data-end=\"137\"\u003e\u003cspan\u003eBe as bold as you wanna be. 🦉 This super-soft vintage tee features an awesomely illustrated depiction of the wisest (and baddest) animal around — letting everyone know you mean business. Made with a buttery blend of 60% cotton and 40% polyester, it offers that blissful \"worn-in\" feel from the first wear. Sustainably printed in-house with water-based, biodegradable inks, because being wild and wise shouldn't come at the planet’s expense.\u003c\/span\u003e\u003cbr data-start=\"578\" data-end=\"581\"\u003e\u003cstrong data-start=\"581\" data-end=\"620\"\u003eSoft. Strong. Unapologetically you.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Purple Roan ","offers":[{"title":"S","offer_id":42960719216710,"sku":"","price":32.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":42960719249478,"sku":"","price":32.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":42960719282246,"sku":"","price":32.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":42960719315014,"sku":"","price":32.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":42960719347782,"sku":"","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7490\/3622\/files\/Screenshot2025-04-28at7.31.16PM.png?v=1745890348"},{"product_id":"margaritas-made-me","title":"Margaritas Made Me","description":"\u003cp data-start=\"121\" data-end=\"738\" class=\"\"\u003e\u003cstrong data-start=\"121\" data-end=\"160\"\u003eMargarita Made Me Do It Vintage Tee\u003c\/strong\u003e\u003cbr data-start=\"160\" data-end=\"163\"\u003eBecause every good story starts with a margarita. 🍹 This vintage-inspired men's graphic tee mixes south-of-the-border vibes with everyday comfort. Crafted from a buttery soft triblend (50% cotton, 25% poly, 25% rayon) for that perfect \"worn-in\" feel right from the start. Sustainably printed in-house with water-based, biodegradable inks and ethically made in the USA.\u003cbr data-start=\"532\" data-end=\"535\"\u003eFeatures a slightly tailored athletic fit with side seam construction, tagless comfort, and a dark charcoal color that pairs with whatever the night throws your way.\u003cbr data-start=\"700\" data-end=\"703\"\u003e\u003cstrong data-start=\"703\" data-end=\"738\"\u003eSoft. Sustainable. Party-ready.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"740\" data-end=\"811\"\u003e\n\u003cli data-start=\"740\" data-end=\"787\" class=\"\"\u003e\n\u003cp data-start=\"742\" data-end=\"787\" class=\"\"\u003eCare: Wash cool, no bleach, tumble dry low.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"788\" data-end=\"811\" class=\"\"\u003e\n\u003cp data-start=\"790\" data-end=\"811\" class=\"\"\u003eColor: Dark Charcoal.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Purple Roan ","offers":[{"title":"S","offer_id":42960722853958,"sku":"","price":32.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":42960722886726,"sku":"","price":32.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":42960722919494,"sku":"","price":32.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":42960722952262,"sku":"","price":32.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":42960722985030,"sku":"","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7490\/3622\/files\/Screenshot2025-04-28at7.34.53PM.png?v=1745890508"},{"product_id":"bronc-buster","title":"Bronc Buster","description":"\u003cp data-start=\"133\" data-end=\"587\" class=\"\"\u003e\u003cstrong data-start=\"133\" data-end=\"167\"\u003eBronc Buster Performance Shirt\u003c\/strong\u003e\u003cbr data-start=\"167\" data-end=\"170\"\u003eWhere western grit meets modern comfort. 🤠 This lightweight performance shirt features bold bucking horse and cowboy prints the perfect blend of tradition and style. Crafted from a breathable, quick-drying fabric (90% polyester, 10% spandex) with four-way stretch, it keeps you cool, comfortable, and ready for whatever the day throws your way.\u003cbr data-start=\"533\" data-end=\"536\"\u003eFinished with a chest pocket for practical style.\u003c\/p\u003e\n\u003cul data-start=\"588\" data-end=\"637\"\u003e\n\u003cli data-start=\"588\" data-end=\"637\" class=\"\"\u003e\n\u003cp data-start=\"590\" data-end=\"637\" class=\"\"\u003eTrey is 6'1\", 210 pounds, wearing a size Large.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"639\" data-end=\"691\" class=\"\"\u003e\u003cstrong data-start=\"639\" data-end=\"691\"\u003eRodeo spirit. Modern performance. 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Live western.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Purple Roan ","offers":[{"title":"L","offer_id":42960738910278,"sku":"","price":62.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":42960738943046,"sku":"","price":62.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":42960738975814,"sku":"","price":62.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":42960739008582,"sku":"","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7490\/3622\/files\/Screenshot2025-04-28at7.44.08PM.png?v=1745891076"},{"product_id":"armadillo-creek","title":"Armadillo Creek","description":"\u003cp data-start=\"111\" data-end=\"533\" class=\"\"\u003e\u003cstrong data-start=\"111\" data-end=\"148\"\u003eArmadillo Creek Performance Shirt\u003c\/strong\u003e\u003cbr data-start=\"148\" data-end=\"151\"\u003eWhere performance meets playful western spirit. 🏜️ This lightweight performance shirt features a fun green armadillo western print, crafted from a breathable, quick-drying, moisture-wicking fabric (90% polyester, 10% spandex) with four-way stretch for maximum comfort and mobility.\u003cbr data-start=\"433\" data-end=\"436\"\u003eFinished with a functional chest pocket — perfect for work, rodeo days, or everyday adventures.\u003c\/p\u003e\n\u003cul data-start=\"534\" data-end=\"584\"\u003e\n\u003cli data-start=\"534\" data-end=\"584\" class=\"\"\u003e\n\u003cp data-start=\"536\" data-end=\"584\" class=\"\"\u003eIsaac is 6'3\", 205 pounds, wearing a size Large.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"586\" data-end=\"627\" class=\"\"\u003e\u003cstrong data-start=\"586\" data-end=\"627\"\u003eBuilt to roam. Designed to stand out.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Purple Roan ","offers":[{"title":"S","offer_id":42960741826630,"sku":"","price":58.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":42960741859398,"sku":"","price":58.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":42960741892166,"sku":"","price":58.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":42960741924934,"sku":"","price":58.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":42960741957702,"sku":"","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7490\/3622\/files\/Screenshot2025-04-28at7.46.14PM.png?v=1745891241"},{"product_id":"roughrider","title":"Roughrider","description":"\u003cp\u003e\u003cstrong data-start=\"118\" data-end=\"144\"\u003eThe Roughrider T-Shirt\u003c\/strong\u003e\u003cbr data-start=\"144\" data-end=\"147\"\u003e\u003cspan\u003eBuilt for those who ride with grit and live for the thrill of the untamed. This tee pays tribute to the fearless cowboys who saddle up and take on the unbroken. Whether you're chasing eight seconds or just chasing sunsets, the Roughrider is your badge of the wild West spirit.\u003c\/span\u003e\u003cbr data-start=\"423\" data-end=\"426\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"426\" data-end=\"450\"\u003eCowboy Cool. 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Featuring the iconic saguaro cactus native only to Arizona paired with a bold geometric coyote design, this polo brings a story to every swing. Made from our signature soft and stretchy fabric for all-day comfort, and finished with our classic coyote tag on the left sleeve. Perfect for your next 300-yard drive or your next casual knowledge drop.\u003c\/span\u003e\u003cbr data-start=\"538\" data-end=\"541\"\u003e\u003cstrong data-start=\"541\" data-end=\"583\"\u003eWhere the wild West meets the fairway.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Purple Roan ","offers":[{"title":"S","offer_id":43453860872262,"sku":null,"price":38.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":43453860905030,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":43453860937798,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43453860970566,"sku":null,"price":38.0,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":43453861003334,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":43453861036102,"sku":null,"price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7490\/3622\/files\/Screenshot2025-04-29at2.31.08PM.png?v=1745958723"},{"product_id":"desert-cactus","title":"Desert Cactus","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-start=\"90\" data-end=\"119\"\u003eDesert Cactus Nights Polo\u003c\/strong\u003e\u003cbr data-start=\"119\" data-end=\"122\"\u003e\u003cspan\u003eWander into the unknowns of the nocturnal desert.\u003c\/span\u003e\u003cbr data-start=\"171\" data-end=\"174\"\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cem data-start=\"178\" data-end=\"200\"\u003eDesert Cactus Nights\u003c\/em\u003e\u003cspan\u003e polo features a vibrant southwestern design with neon cacti and soaring falcons, capturing the spirit of after-dark adventures. Crafted with laser-engraved buttons, an embroidered coyote head at the back neck, and finished with our signature text logo, this polo delivers style, comfort, and a bold nod to the wild.\u003c\/span\u003e\u003cbr data-start=\"516\" data-end=\"519\"\u003e\u003cstrong data-start=\"519\" data-end=\"572\"\u003eFor those who thrive when the desert comes alive.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Purple Roan ","offers":[{"title":"L","offer_id":43453729701958,"sku":null,"price":64.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":43453857267782,"sku":null,"price":64.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":43453857300550,"sku":null,"price":64.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":43453857333318,"sku":null,"price":64.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":43453860184134,"sku":null,"price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7490\/3622\/files\/Screenshot2025-04-29at2.38.40PM.png?v=1745959143"},{"product_id":"wickenburg-shirt","title":"Wickenburg Shirt","description":"\u003cp data-start=\"119\" data-end=\"560\" class=\"\"\u003e\u003cstrong data-start=\"119\" data-end=\"159\"\u003e\u003cspan data-start=\"125\" data-end=\"157\"\u003eWickenburg\u003c\/span\u003e\u003cem data-start=\"125\" data-end=\"157\"\u003e Performance Shirt\u003c\/em\u003e\u003c\/strong\u003e\u003cbr data-start=\"159\" data-end=\"162\"\u003eLighthouse Dwellers puts a western spin on the classic fishing shirt—designed for the ones who cast lines at dawn and swing ropes by dusk. Whether you're out on the water, working cattle, or spending a hot day in the sun, the \u003ci\u003eWickenburg\u003c\/i\u003e is built to perform. Featuring functional chest pockets, a breathable mesh back vent, and lightweight, quick-dry fabric for all-day comfort and grit.\u003c\/p\u003e\n\u003cp data-start=\"562\" data-end=\"607\" class=\"\"\u003e\u003cstrong\u003e\u003cem data-start=\"562\" data-end=\"607\"\u003eFrom the ranch to the river—you’re covered.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Purple Roan ","offers":[{"title":"M","offer_id":42963739476038,"sku":"","price":60.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":42963739508806,"sku":"","price":60.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":42963739541574,"sku":"","price":60.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":42963739574342,"sku":"","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/7490\/3622\/files\/Screenshot_2025-04-29_at_4.59.04_PM.png?v=1745967572"},{"product_id":"the-connery-sweater","title":"The Connery Sweater","description":"\u003cp data-start=\"154\" data-end=\"572\" class=\"\"\u003e\u003cstrong data-start=\"154\" data-end=\"179\"\u003eThe \u003cem data-start=\"160\" data-end=\"177\"\u003eConnery Sweater\u003c\/em\u003e\u003c\/strong\u003e\u003cbr data-start=\"179\" data-end=\"182\"\u003eA timeless tribute to the late, great Sean—\u003cem data-start=\"225\" data-end=\"246\"\u003eThe Connery Sweater\u003c\/em\u003e brings rugged elegance to cooler days. Hand-knit by master artisans in Nepal, this dapper piece features a bold cable pattern, a stand-up collar, and a refined neck opening finished with coconut shell buttons. Crafted from 100% wool and fully lined in soft cotton jersey, it offers natural warmth without sacrificing comfort.\u003c\/p\u003e\n\u003cp data-start=\"574\" data-end=\"702\" class=\"\"\u003eEthically made, Fair Trade certified, and fleece-lined for luxury—this sweater is as distinguished as the man who inspired it.\u003c\/p\u003e\n\u003cp data-start=\"704\" data-end=\"755\" class=\"\"\u003e\u003cem data-start=\"704\" data-end=\"755\"\u003e100% Wool. Handmade. 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